How long does the snippet take to set up?

Minutes. One script tag on your site. If you already run PostHog, Buttoned can read from that instead, with no new code at all.

Is this a chatbot or a popup?

No. Nothing changes on your website for visitors. Buttoned watches signals and acts through email, where your real conversations happen.

What happens to leads that are a bad fit?

The read marks them not relevant and nothing sends. You see the verdict and the reasoning, so nothing disappears silently.

Follow up with website leads automatically

Buttoned watches your website with a small snippet. When someone submits their email, it stitches their past visits to the address, enriches who they are, evaluates them, and drafts the first touch in your voice. High-intent visitors who match your ICP surface even before they write to you.

From anonymous visit to named lead

Most website traffic dies anonymous. Buttoned keeps the history: when a visitor later signs up, submits a form, or replies to an email, everything they did before gets attached to the person. Your first touch knows they read the docs twice and sat on the pricing page, not just that a form arrived.

Not just form fills

The hand-raisers are the easy part. Buttoned also ranks everyone in your orbit by ICP fit and live signal, so the visitor who matches your ICP and keeps doing interesting things on your site reaches Today as a standout, story already written, before they ever email you.

Works with PostHog. Already running PostHog? Buttoned reads the history you have, so the first queue is built from months of signal, not from day zero.
Enriched, then read. A bare email becomes a person with a company, a role, and a story. The read decides whether they are worth a touch at all.

A first touch that reads like you wrote it

No autoresponder template. The draft opens the way you open, mentions what they actually did, and asks for the next step you would ask for. You approve it, or let your chosen flows send automatically with the read as the gate.

Common questions

Follow up with trial users before they go quietButtoned watches product signals, catches trials that stall or users who return after months away, and drafts a follow-up that knows exactly what the account did.Never miss a follow-up againButtoned finds every open loop across email, calendar, calls, and your website: people waiting on replies, promises from calls, quiet trials, and ghosted threads.